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Text-based advertisements favored in UK research study

by Darren Murph, posted Jul 9th 2007 @ 7:09AM

Let's face it: the prototypical handset user isn't apt to favor advertising much at all, but a recent research study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?

[Image courtesy of TheRawFeed]

Solo's bus stop ad enables life-size chatting with strangers

by Darren Murph, posted Apr 26th 2007 @ 2:40AM


Hot on the heels of Nokia's own bus stop gimmick comes none other than Solo, which has erected a clever display on a number of waiting areas to allow perfect strangers to yap it up on giant mobiles. The interactive billboards each sport a larger-than-usual flip phone, which allows curious onlookers to mash an enlarged walkie talkie button and get on the horn with a faraway stranger. The active two-way radio setup was reportedly installed in transit shelters in Vancouver, Montreal, Toronto, and Calgary, and the system supposedly connects users in the different cities to one another when a conversation is initiated. Unfortunately, Engadget HQ doesn't happen to reside in the land of the Canucks, so for our brethren in the north, why not stop on by and give a shout to a fellow Canadian, eh?

[Via Core77]

Nokia installs clever touchscreen game to market N95

by Darren Murph, posted Apr 23rd 2007 @ 7:17AM

These days, it really takes something special to catch to eye of the desensitized market, and Nokia's shifting the focus back to the consumer with its lighthearted touchscreen game at a London bus stop. The interactive advertisement requests that the player flip the pockets in order to find matches, but it also insinuates that the sleek Nokia N95 smartphone is just too slim and inconspicuous to readily pick out. Of course, we highly doubt it's all that difficult to spot after a flip or two, but the idea here is novel nonetheless. If nothing else, it sure breaks up the boredom (or frustration) felt whilst waiting on the next bus, so be sure to click on through for a video of the thing so you'll know it when you cross it.

[Via FreshCreation]

Continue reading Nokia installs clever touchscreen game to market N95





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