Video: Samsung's Soulful dinosaur takes tour around England
[Thanks, Claudio]
Posts with tag marketing
Here's one that is sure to get the pro-privacy crowd all riled up, and rightfully so. Apparently, Verizon is sending out notices to customers that update them on all the fine print, but if you actually take a moment to peruse the documentation, you may notice something you're not exactly kosher with. The carrier is now planning on sharing its database of CPNI records -- which is defined as "data collected by telecommunications corporations about a consumer's telephone calls, including time, data, duration and destination" -- to outside sources unless you take the initiative to opt out. The notice claims that users will have to remove themselves from the process within 30 days of receiving the letter, or else it "will assume that you give the Verizon Companies the right to share your CPNI with the authorized companies as described above." We just can't see this going over well. [Warning: PDF read link]
Thankfully, the previous rumors of a Playboy MVNO have been laid to rest (at least momentarily), but that hasn't stopped Playboy Enterprises from teaming up with Quattro Wireless "to provide Playboy content on mobile phones." Reportedly, "users of the mobile site will be able to view non-nude photos of Playboy playmates and read their personal interviews," and the phone-friendly site will also lead to music, game and book reviews along with access to the Playboy Advisor advice column. The content from the standard website is synced regularly to the mobile outlet through Quattro's GetMobile platform, and as expected, you'll find lots of targeted advertisements cluttering your diminutive screen should you chose to visit.
Sheesh, as if the whole Cingular / AT&T / BellSouth / etc. mishmash hasn't been confusing enough for the general populace, here comes yet another change sure to make folks scratch their noggins a bit more. As AT&T looks to launch a new ad campaign that gloats about "Your Seamless World," the carrier will reportedly paint the blue and white globe orange as a "respectful nod to Cingular." Meanwhile, sign changers are thrilled about all the business pouring in from AT&T recently...
Let's face it: the prototypical handset user isn't apt to favor advertising much at all, but a recent research study commissioned by mobile media publisher MoMac found that owners seemed to prefer the tried and true text-based flavor when all was said and done. More specifically, 56-percent of the 1,400 surveyed favored text-based ads, while picture / banner ads came in as the second most popular with a thumbs-up given by some 29-percent of respondents. Interestingly, a quarter of the males in the crowd preferred video advertising over all other methods, and the 16-to-24 age group was found to like video ads nearly twice as much as those 55 years or older. So, how's about you, dear readers? Do the less invasive text-based plugs gather your love more often than those oh-so-tempting videos?
Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a
We know that there's another grueling week to survive between now and the Coca-Cola 600, but here's a NASCAR tidbit that will hopefully satisfy your Sunday desire for a little roundtrack action. AT&T has been given the green flag to rebrand Jeff Burton's (very orange) #31 race car after Judge Marvin H. Shoob of the US District Court, Northern District of Georgia, "granted AT&T's motion for preliminary injunction in its suit against NASCAR." It was noted that the decision gives AT&T "the immediate right to put its logos and brand marks" on the vehicle, and while we're not certain if we'll see a slightly new look come May 27th, we're sure it won't be long before the blue sphere makes its official debut.





Other Weblogs Inc. Network blogs you might be interested in: